A traditional Caerffili with a story to tell. Why does Thelma Adams look so unhappy on the branding of this cheese? That’s because she was in protest in 1984 (and more recently too). It was because of milk quotas making milk cheaper than water! Thelma paraded through the center of Carmarthen washing herself in a bath of milk in protest because it would be cheaper than water. She’s dressed as Cleopatra to make a point.